Creatures of the Commonplace desires to see individuals experience a level of support that we know is necessary in order to be successful when embarking on a health journey. Real and sustained change takes commitment and perseverance. It can be a difficult process to walk alone. Self-motivation is often fleeting, and while doctors and other health care professionals are irreplaceable, they are not typically able or always willing to provide the day-to-day support for overall actionable change towards increased, greater wellbeing. Health & Wellness Coaching is a growing industry and aspect of both alternative and conventional health care for this very reason, with many doctors pioneering the way by bringing coaches into their practices to work with their patients and manage their care plans.